Copyright is a set of exclusive rights that protect an original work. Copyright gives the author of the copyright the right to prevent others from doing things with that work including copying, distributing and adapt the work, lending or playing the work to the public or broadcasting the work this is known as restricted acts.
To break copyright law a person must carry out a restricted act that is protected by copyright.
In relation to interactive media copyrightable work could include computer programs, audio visual recordings (movies/video). You would be in infringement of copyright if you printed a web page or copied a code from the page without permission.
The impact of copyright within the interactive media industry
The interactive media industry is particularly open to abuse, especially theft of images and content from websites. There is usually a copyright section of a website giving information about the copyright for that particular website.
Here is an example of a copyright page from a website, it gives details of copyright. If the owner of this website did not have exclusive rights, there would be no copyright to breach so anyone could take anything from that website and claim it as their own and use it for whatever purpose they saw fit. The owner would not have a leg to stand on and no legal right to the content on their website because if it was not protected by copyright.
Just because a website does not have a copyright page it does not mean that they do not have copyright. When considering copying something you should always assume it is copyright protected and ask permission to avoid prosecution.
I found an extract from an online article at
“If you work is not copyrighted its as good as not being yours, anybody and everybody could use your work for anything without any implications, however if you do have copyright over your work and somebody breaches that copyright heavy fines is the norm. It can be many thousands of dollars for downloading music. For a company or corporation, it can be based on the lost revenues due to the copyright violation and can be tens of thousands and even millions of dollars”
the quote backs up my opinion about the implications of not having copyright over your work and also the penalties of breaking copyright law.
Design rights are the rights to a design, this can include the appearance of a product such as the shape. Texture, colour, materials used contours and ornamentation.
Design rights are usually owned by the creator of the design. However the rights would belong to the employer or whoever commissioned the work if the work was created or commissioned during the course of employment. This also applies to work created at a school or college, the school/college owns any work you create while studying there.
The impact of design rights within the interactive media industry
The impact of design rights are that if you where commissioned to do some work or did some work under an employer then they would own the rights to your work you would not be able to sell that work or do anything else with it unless you got permission from them, because you could be making money from something they own.
A related example is if you create a piece of interactive media such as a video or a website while attending a school or college and you wanted to sell that interactive media you would have to ask permission from the school or college.
An example of the impact of how design rights effect interactive media is the image above. I created this music video at college as part of a project, Even though it is all my own work and I was the one who created this piece of interactive media, It belongs to the college and I cannot sell it or use it for my own gain without contacting the college and asking for their permission because they own the rights to my work.
I found a quote online at
that backs my opinion on design rights up,
“I wanted to sell some of the paintings I had created for my GCSE art exam but my teacher told me that I could not because it didn't belong to me and the school actually owned my work even though I was the one who painted it, it sucks”
This quote online is an example of how design rights are implemented within schools and colleges, the student wanted to sell there art work but was unable to because it belonged to the school.
Moral and paternal rights
Moral rights are to protect the reputation and personality of the authors.
The author of a work cannot be identified unless it is their wish and they give notice to those seeking to use or exploit the work.
The impact of moral and paternal rights within interactive media
An example of the impact of moral rights within the interactive media industry is when Gordon Ramsay slated the reputation of a TV presenter on television.
I found an online quote at
“Never one shy of making a statement, Gordon Ramsey is on full PR backtrack mode in Australia after calling one of the country's most esteemed journalists "An ugly, old pig, he also called her a lesbian"
This is a screen-shot from a video I found online of the incident when comments were made by Gordon Ramsey that may have damaged somebody's
I found a quote online at
from the T.V presenter that backs up my opinion that she thought the comments could harm her reputation and that she may have taken legal action if Gordon had not apologised. I have highlighted the relevant info in red.
'Truly, I wonder how many people would laugh if they were effectively described as ‘an old ugly pig’. How is that funny exactly? And worse, it’s not even witty especially when it effects someone's reputation. Obviously Gordon thinks that any woman that doesn’t find him attractive must be gay. For the record, I don’t and I’m not. We’ve all seen how Gordon Ramsay treats his wife – and he supposedly loves her. If Gordon had not apologised I would have taken action against him, I have a reputation and I am willing to protect it at whatever cost"