Moral rights are to protect the reputation and personality of the authors.
The author of a work cannot be identified unless it is their wish and they give notice to those seeking to use or exploit the work.
The impact of moral and paternal rights within interactive media
An example of the impact of moral rights within the interactive media industry is when Gordon Ramsay slated the reputation of a TV presenter on television.
I found an online quote at
“Never one shy of making a statement, Gordon Ramsey is on full PR backtrack mode in Australia after calling one of the country's most esteemed journalists "An ugly, old pig, he also called her a lesbian"
This is a screen-shot from a video I found online of the incident when comments were made by Gordon Ramsey that may have damaged somebody's reputation. Gordon Ramsay gave a public apology on video also. If the person in question had not apologised for his actions he may have broken the moral and paternal rights law because what he said could effect the reputation of the person and he could have even been taken to court and prosecuted especially as the person he made the comments about was deeply offended.
I found a quote online at
from the T.V presenter that backs up my opinion that she thought the comments could harm her reputation and that she may have taken legal action if Gordon had not apologised. I have highlighted the relevant info in red.
'Truly, I wonder how many people would laugh if they were effectively described as ‘an old ugly pig’. How is that funny exactly? And worse, it’s not even witty especially when it effects someone's reputation. Obviously Gordon thinks that any woman that doesn’t find him attractive must be gay. For the record, I don’t and I’m not. We’ve all seen how Gordon Ramsay treats his wife – and he supposedly loves her. If Gordon had not apologised I would have taken action against him, I have a reputation and I am willing to protect it at whatever cost"